Whether you want to solve systemic challenges, move a stuck project forward or develop a new offering, Design Sprints are the fastest way to determine if an idea is worth developing, if a feature is worth the effort, or if your value proposition is valid.
With a Design Sprint teams can eliminate challenges and expediate results by defining, prototyping, testing and validating in just five days (or less).
Why five days? Because five days is better than the 10, 20, 30 or 100 it often takes organisations to develop significant ideas into fully fledged products and services. A full Design Sprint ends in a tangible that’s already been customer tested, adapted and improved. Without a Design Sprint, you could invest months in time and infinite resources to see the same results.
Reframing the problem
You don’t have to enter a Design Sprint with one question to be answered, the process itself will help you do that. Some team members might think ‘we need a whole new product’ others ‘we need an amazing marketing campaign’ others ‘we need an app’.
The Sprint is designed to help teams identify and focus on the most relevant problem and solve it quickly. For example, a powerful voice in your organisation thinks you need an app, ‘everyone is doing apps, why don’t we have an app?’ An app is a solution, but does it solve your end-users problem?
The Design Sprint process starts before the solution is determined, going deep into the end-user experience to truly understand their needs and complaints.’
Overthink, paralysis by analysis, bogged down in the weeds and group thinks are all symptoms of unstructured group dynamics. Design Sprints remove unstructured and open discussion, take-away the stress from ‘creative meetings’ and help teams make critical strategic decisions quickly and with confidence.
In fact, the more diverse the needs, the more the challenge will respond to the rigours of the Design Sprint process. With a clear criteria for decision making, guided by a facilitator, teams can quickly assess opportunities and reduce risk, replacing guesswork with real, tangible progress.
Simple and Nimble
Facilitators use visual tools, fun and dynamic activities that have translated the best of behavioural science, business and innovation theory into practical, simple and meaningful activities that drive fast results.
Teams engage in time-boxed exercises that force concentration and encourage creativity. The facilitator introduces powerful stimulus at relevant times to inspire creative thought, encourage collaboration or increase energy. They also play the vital role of ‘problem lover’, preventing the team from getting too fixated on the solution.
Forget complex management theories or archaic business language, Design Sprints are accessible and straightforward. You won’t hear lectures, see endless graphs or data-sheets. You’ll participate in equal discussions, infinity mapping, journey mapping, storyboarding and more.
Diversity of Thought is Key
A culture where people don’t feel free to raise ideas (even bad ones) can never lead to innovation. Far better to put forward a flawed idea in the conception phase than realising it after launch.
Unlike brainstorming sessions, where multiple ideas are generated with no real process to develop them, the Design Sprint places ideation at a point when participants have a robust understanding of their user and their problem. This prevents ideas that are not user-focussed clogging the creative process.
Once all the ideas are on the table, a Design Sprint uses robust analysis, simple prototyping and testing techniques to arrive at the best one.
Whereas traditional brainstorming typically favours extroverts, this process draws on the strengths of introverts and extroverts.
Includes all Decision Makers
Getting input from essential stakeholders either as Design Sprint team members, and/or through the early discovery stages avoids endless back and forth across multiple departments.
Without a Design Sprint, often the seed of an idea starts in one department and by the time it travels through marketing, design, finance, communications each with different agendas the final product is completely diluted from the original idea.
When stakeholders enter the process at different stages, it shifts the original focus to a different track or derails it completely.
Involving key representatives during the Design Sprint clears the road to market.
At G2 Innovation, we recommend Design Sprints when clients have big questions to answer. Combining business strategy, behavioural science, design thinking and more, Design Sprints are a battle-hardened way to fast track the innovation process.
We conduct one-day taster sessions, three to five-day Design Sprints, depending on the challenge you want to solve. We can even train you to deliver your own Design Sprints.
Talk to us about how a Design Sprint can help answer some of the big questions facing your organisation.