Customer expectations have been raised and they are taking control of how they engage with brands. Customer experience (CX) is the only thing that will differentiate organisations in the future. We spoke to Marianne Dodd, General Manager of Customer and Marketing at Sensis about how design thinking is the perfect tool to help organisations connect with their customer.
Mia Freedman created a media empire, Georgina McEncroe created a rideshare for women and Melanie Perkins created an online design platform becoming the second Australian company valued at over $US1 billion.
How does your business celebrate success? At G2 Innovation we ring a bell. When we first launched G2 it was such a great feeling to ring or even hear the bell. We’d achieved! We’d taken another step forward on our journey. The wolves were at bay and we were building our vision.
But there was a shadow side to our celebrations, which was hindering our growth and limiting the experience of our clients.
As a supplier to the car manufacturing industry, the closing of Ford, Alcoa, Toyota and Holden made the future of Backwell IXL uncertain. They refer to this time as their ‘dooms day’. Read how Design Thinking changed the Organisation’s focus from ‘not losing’ to ‘winning’.
While you don’t want to follow your competitors (you have our own course), make sure you know exactly where they are, where they are going, if they are getting too close, and identify any gaps you can sail right through. Here are 14 things you can learn from your competitor…
We often ask teams to list barriers that stop or stall innovation. Regardless of industry, geography or profession, the same barriers and challenges surface. Co-Founder Andrew Jones discusses one of these barriers here…
Only 10% of those who make a resolution stick to it. Those that do stick to their resolutions don’t just say it out loud and hope for the best, they build it into their routine, they seek out professional health advice, personal training or go to a career consultant. The same goes for business.
The world around us is moving fast. As Einstein said, ‘you can't do what you've always done and expect different results’. You can't just keep working harder and faster hoping to keep up. You won’t. Instead you’ll get disrupted.
In our Digital Disruptions series, we deep dive into digital disruptions likely to impact your business. We tease out key features, how it might affect your user and opportunities it presents for your business - all it bite-sized easy-to-digest infographics. First up, Digital Disruptions: Blockchain.
2019 and 2020 have been coined the years’ of the employee experience (EX). So why is there such a focus on optimising the employee experience and why should HR Practitioners or business owners be concerned with it?
Design Sprints are the fastest way to determine if an idea is worth developing, a feature is worth the effort, or if your value proposition is valid. With a Design Sprint teams can eliminate challenges and expediate results by defining, prototyping, testing and validating in just 5 days. Here’s how…
Good leadership is the ability to get extraordinary achievements from ordinary people. Knowing that collaboration is vital to innovation, how do you keep teams motivated with a multitude of personalities, ambitions and motivators? We asked two innovation workshop facilitators…
Continuous transformation in the workplace is the new norm. To meet this new world and prepare for the future of work, HR teams are shifting focus from resource management to talent management, from recruitment to engagement, from internally focussed to user focussed, from hierarchical structure to empowering individuals.
I hate change! In fact, I don’t even like change. I holiday at the same place, eat at the same restaurants and often order the same meal. So how does someone with an aversion to change work for a company that promotes, encourages and trains thousands of people to innovate and make … change? Here’s my top 3 tips:
Co-design enables a range of people to creatively contribute to the solution of a problem. Many organisations create the ‘illusion of co-design’. I worked for one such organisation, here is what happened…
It was so exciting to be part of the Bendigo Invention and Innovation Festival with so many dynamic speakers gathered in a regional city. I got to spend the day attending talks and seminars to find exciting tidbits to share with our G2 Innovation community. Here are my top 5 take aways:
An innovation strategy can be the difference between an organisation that peaks then flounders and an iconic organisation with sustained growth and longevity. To demonstrate, here’s a story of two candle-making companies, one with an innovation strategy and one without.
Culture is what people do when no one is looking. If this statement rings true, what are the employees in your company doing when no one is looking? What is your company culture? How do employees know ‘how things are done around here’? Is your tribe thriving, fighting or flailing?
Collaboration should be a positive experience for all parties and most importantly, for the end users. Whoever you’re collaborating with, the partnership must be win:win and the value at the forefront of even the most preliminary discussion. Here are our tips to consider before a collaboration.
Marketing and Innovation are business’s catch 22. Innovations are rarely discovered to be valuable without effective marketing (or storytelling) and marketing won’t be effective if the product or service doesn’t add value to the customer. The good news is, the Design Thinking framework we apply to innovation, has amazing impact in marketing too. Read on to find out how.
Merryn Olifent spent New Year’s Eve 1999 in the boardroom of Hewlett Packard waiting for the Y2k crisis. Since then, she’s been at the forefront of digital technology and marketing. We asked her to share the most significant changes to marketing.
Is your marketing a little less Gruen and a little more Mad Men? Is your creativity relegated to managing staff, maintaining budgets, comparing conversion rates, writing briefs and encouraging others to develop the great ideas for you? Read our 4 tips on how to innovate your marketing.
Frontline staff are often the public face of an organisation, they hear customer concerns, see where systems fail, where processes are cumbersome and when complaints go unaddressed. Some may see opportunities for change and growth, but when there isn’t a process to support ideas, they learn to stay close-lipped, becoming disgruntled and disengaged. Here’s how to capitalise on the ultimate insight to innovation, the frontline.
Innovation is undeniably important and that won’t ever change. However, for the unaffiliated, knowing how to start your innovation journey can be daunting. That’s why we created our top ten tips for innovation beginners.