Design Thinking for Marketing
Marketing is no longer the final stage of product or service development, it should be integrated from the very beginning. That’s why we need to support our sales and marketing teams by giving them innovation skills and enabling them to be an integral part of the entire innovation process.
Design Thinking is a mindset, skillset and toolset that allows marketers to genuinely understand problems and create solutions that their customers actually want and need. This workshop provides marketers with the fundamentals of the Design Thinking process and practical ways to deliver more customer focussed marketing programs. Participants will learn and practice tools and techniques – Customer Empathy, Persona Creation and Journey Mapping –to uncover next-level understanding of their customer needs, wants and desires and then generate ideas to deliver experiences that satisfy them. The workshop also provides fast and inexpensive methods for developing and testing marketing programs to deliver deeper customer engagement and long-term customer value.
If you work in marketing and have ever asked yourself:
"Everyone's talking about Design Thinking, but what is it and how do I apply it my role?"
"How do I discover and empathise with our customers' needs?"
"How can we create meaningful interactions with our customers?"
"How can I marry messaging with actual experience?"
"How do I create and use a customer journey map?"
"What do I need to ideate effectively?"
"How can I design, develop and test my ideas with less impact on the budget?"
"How do I influence my wider organisation to be more user-centred"
Then this is the workshop for you!
Key Features of the Workshop Include:
Apply the Design Thinking process to your own marketing challenges, and leave with a range of ideas and opportunities for overcoming them.
Learn what influences your customer's actions, preferences and needs and how to use this knowledge to to create meaningful engagement with them.
Gain practical tools in user empathy, persona mapping, interviewing techniques, idea generation and low-fidelity prototyping, as well as powerful tools for gaining wider organisational buy in.
Learn how customer insight can be used to empower you and your team.
Receive high quality and engaging course materials with relevant case studies, Design Thinking tools and practical tips.
Access an online portal featuring printable Design Thinking tools.
*Private team training workshops available
Phone (03) 9020 7341 or email Sian on firstname.lastname@example.org to discuss.
ARE YOU TRAVELLING TO GEELONG FOR THIS WORKSHOP?
If you're travelling from interstate, our nearest airport is Avalon Airport. It's only 25 minutes away by uber, taxi or shuttle bus. Tullamarine, Melbourne's International Airport, is about an hour away.
If you're travelling from Melbourne, the train journey from Southern Cross Station to Geelong Station takes about an hour and it's the same duration by car. We also have ample free parking!
Merryn is a customer-centric and dynamic digital marketing leader with extensive experience in using data insights to transform traditional approaches to customer experience and engagement. Merryn discovered the power of Design Thinking as a marketer in the finance sector and has used it ever since to build high performing teams that are customer obsessed and driven to deliver meaningful customer outcomes. Merryn is passionate about challenging the status quo, experimenting and learning to create business and customer success.
Andrew is Co-Founder of G2 Innovation. Andrew has worked with some of the world's most well-known brands, helping them to solve complex problems and to re-think their innovation strategy and approach. Originally an industrial designer, Andrew has spent his entire career using Design Thinking to support organisations to grow and transform. He is passionate about empowering individuals and teams through Design Thinking and is fortunate enough to be able to train teams nationally and internationally in these user-centric innovation skills.