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How-to: Start with Experiment Cycle 1 and work your way down the column from the assumption to the decision. Filling in the boxes based on the stimulus to the left. Once the first column is complete, move onto the second and third. It doesn’t have to stop there, the more assumptions your testing and the more you’re iterating the better.

Purpose: Design Thinking is an iterative rather than linear approach. By testing assumptions and making changes your ensuring that your offering is improving and best meeting the users needs.

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