How-to: Starting out by highlight exactly what the problem is and the scope of the problem. Next, write down your idea for addressing this challenge. For the third box, write down what value your idea will create in order to make the benefits explicit. It’s important to show that you have considered the alternative ways of solving the problem, this will help highlight that you have considered multiple approaches and are presenting the best approach of those ideas. Finally, write down your next action steps to progress the idea.
Purpose: The tool provides structure for presenting ideas and getting buy-in. The tool is great for showing that you have a taken a well-rounded approach, have considered the most important aspects and makes it easy for decision makers to understand how you and your idea will be beneficial.