The 5 Whys helps gain a deeper understanding of the problem and its causes. Once you have identified several user frustrations, pick one you would like to work on further.
Write the user frustration next to, ‘What is the Problem?’
Starting with the top row, write down four different reasons why this is a problem.
Once the top row is complete, fill in each column one at a time by continuously asking ‘why?’ to the answer immediately above.
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