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How-to: Write in your top three ideas at the top of the page. Next, refer back to your users and stakeholders values and pains, writing in the most important values in the left column. Assign these a weighting out of ten depending on how important these values are. Under the Value Rating column for each idea, score your idea against how well it meets each value. Once you have filled in all of the value ratings, multiply them against the weightings to create the score. Total up the scores for each idea to see which idea best meets the users values.

Purpose: Ideas can be very subjective, using this tool ensures that your user remains at the centre of your project by making sure you pick the idea which best meets the users values. This helps you to avoid bias and falling in love with your solution.

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