How-to: Using the stimulus provided in the workbook, start by thinking what Amazon would do if they were to take over your organisation tomorrow. Amazon has a history of user-centric innovation, including everything from personalised shopping suggestions to automated checkout stores. Write down different solutions and ideas which can be achieved as a result of having almost infinite resources. If you need rocket scientists and lasers, write it here, Amazon has them!
Purpose: This exercise forces you to think beyond the way in which your current business operates. By noting down ideas which a resource rich company may pursue, you consider a much wider breadth of ideas than if you were confined to the current resources at hand. These ideas act as a stimulus and may then be tweaked to fit your organisation.