These days it seems like everything is being labelled as innovative; from food to products to people. As a result Innovation has taken on countless meanings and with multiple meanings comes multiple misconceptions. This bang on the nose guide to Innovation not only provides a clear definition for business, it also busts a few myths and confirms a few facts along the way.
How do you know if a great idea will turn into a great innovation? Do you leave it to gut instinct or apply some hard and fast rules?
Nobody said innovation was going to be easy, but it certainly won’t happen if we can’t find the time to dedicate to it!
The reality is that Innovation does not require large amounts of time. In fact we find it can be achieved in 15 minutes… a day!
He'd hate to be wrong but this boy knows nothing about how to hold a good brainstorm...!
