Lead with Clarity. Act with Confidence. Drive Real Impact.
Executive coaching for leaders ready to break through complexity and step into their next level of influence.
You’ve built a career on making good decisions, working hard, and leading in a way that gets results. That foundation matters. And yet, many leaders reach a point where the context around them has shifted. The work feels heavier. The complexity is real. The stakes are higher. What used to work doesn’t quite land in the same way.
This isn’t a sign you need more strategies. You need transformation at the level of identity; how you think, how you lead, and who you're becoming as the demands evolve.
Our executive coaching doesn't just help you work through challenges - it transforms how you approach leadership entirely. You'll move from reactive to strategic, from scattered to focused, from exhausted to energised.
YOU'RE NOT ALONE IN THIS…
Many leaders find themselves in at least one, some or often all of these positions at some point in their career. Our strength is in helping you navigate these moments in time so that you rise, rather than fall to the challenges they present.
Stuck in the Weeds
You're still involved in day-to-day operations when you should be focused on strategy. You know you need to delegate and elevate, but breaking the pattern feels impossible.
Leading Larger, More Complex Teams
Your team has grown, but your leadership approach hasn't evolved. You're managing personalities, politics, and competing priorities; and it's draining your energy.
The Success Paradox
You've achieved impressive results, but they came at a cost. Your health, relationships, or sense of fulfillment has taken a backseat. You're ready to redefine what success means.
Identity Shifts
You're facing a transition that requires becoming someone different - founder to CEO, technical expert to strategic leader. The old version of you can't lead what comes next.
Isolation at the Top
The higher you climb, the fewer people truly understand your challenges. You need a trusted partner who gets it—someone who can challenge your thinking without an agenda.
Diminishing Returns
You're working harder than ever but seeing less impact. The approach that built your success now feels limiting. You know something needs to change, but you're not sure what.
What Executive Coaching Delivers…
Strategic Clarity
Cut through noise and complexity
Make confident decisions faster
Focus your energy on what truly matters
Develop foresight for what's coming next
Leadership Evolution
Lead through your leaders, not around them
Build high-performing, accountable teams
Develop executive presence and influence
Navigate change with confidence
Personal Transformation
Break limiting patterns and beliefs
Increase energy and reduce stress
Align your values with how you lead
Create sustainable success without burnout
Tangible Results
Drive measurable business outcomes
Build cultures of innovation and trust
Increase team engagement and retention
Position yourself for your next chapter
Our Approach
Human-Centred & Practical
We combine deep psychological insight with pragmatic, action-oriented strategies. This isn't abstract theory - it's real-world application that creates immediate and lasting change.
Identity-Level Transformation
We work at the deepest level. Shifting how you think, not just what you do. We address the unconscious patterns, beliefs, and identity constructs that shape your leadership and life.
Challenge with Care
We're known for our direct, insightful approach that balances genuine warmth with fearless honesty. We ask the uncomfortable questions that create freedom and push you beyond your current thinking.
Proven Frameworks
Built on 20+ years of leadership experience, innovation science, and transformational coaching methodologies. Award-winning programs trusted by a variety of brands including:
MEET our coaches…
Andrew Jones
Andrew Jones is a seasoned innovator and transformation strategist, and co-founder of G2 innovation. With a background in Industrial Design and a Master’s in Applied Mechatronics, he’s helped some of the world’s biggest brands - like Nestlé, Coca-Cola, Red Bull, and Scholl - embed agility, customer-centricity, and adaptive leadership into their DNA. Known for his thought-provoking workshops and practical, no-nonsense approach, Andrew believes real change comes from cultures built on trust, curiosity, and experimentation, not rigid systems.
What sets Andrew apart is his infectious energy and genuine passion for helping others grow. Whether he’s drawing on childhood memories of tinkering with bikes or sharing insights on embracing failure, he brings both rigour and a sense of fun to his work. Andrew’s style is equal parts challenger and coach: he makes the complex simple, champions honest conversations, and leaves leaders better equipped, and more confident, to navigate transformation in a messy, fast-changing world.
Siân Jones
Siân Jones is a dynamic and empathetic leadership and change consultant. With two decades of experience spanning leadership roles in consulting, talent acquisition, marketing and general management, she brings deep insight into building vibrant, high‑performing teams in complex environments. An accredited coach and seasoned facilitator, Siân has delivered leadership and change programs for well known brands like Wesfarmers, Bunnings and the NRMA. She believes exceptional leadership isn’t about having all the answers - it’s about asking the right questions and building environments where people can do their best work.
What makes working with Siân both powerful and refreshing is her warmth, authenticity, and creative spark. She combines real presence with curiosity, and storytelling with a deep understanding of human behaviour, creating safe spaces for people to learn, be challenged, reflect and grow.
“Thanks again for all your help and wise counsel over the last year. Much appreciated. Looking forward to working with you more next year. ”
Let’s Talk
If you’re ready to challenge yourself, lead with purpose, and create lasting change, let’s have a confidential conversation.
Get in touch to make a difference to how you work and live.