Merryn Olifent spent New Year’s Eve 1999 in the boardroom of Hewlett Packard waiting for the Y2k crisis. Since then, she’s been at the forefront of digital technology and marketing. We asked her to share the most significant changes to marketing.
Is your marketing a little less Gruen and a little more Mad Men? Is your creativity relegated to managing staff, maintaining budgets, comparing conversion rates, writing briefs and encouraging others to develop the great ideas for you? Read our 4 tips on how to innovate your marketing.
Frontline staff are often the public face of an organisation, they hear customer concerns, see where systems fail, where processes are cumbersome and when complaints go unaddressed. Some may see opportunities for change and growth, but when there isn’t a process to support ideas, they learn to stay close-lipped, becoming disgruntled and disengaged. Here’s how to capitalise on the ultimate insight to innovation, the frontline.
Innovation is undeniably important and that won’t ever change. However, for the unaffiliated, knowing how to start your innovation journey can be daunting. That’s why we created our top ten tips for innovation beginners.
The healthcare focus has shifted from volume to value, but it doesn’t remove existing pressures on an already stretched system. That’s why Design Thinking is the perfect framework to drive healthcare innovation - it thrives on barriers, and restrictions, by using fast, cheap and efficient tools and processes to create impact.
So, you’ve decided to start an innovation transformation program. You’ve gained commitment from the powers-that-be, you’ve mapped out how the program will run and now you just need to put together your first group of innovation champions.
The Silver City Writing Tablet is one of the most used items in offices all over the world and it was an innovation from Tasmania. Do you know what it is? This and other innovations from the Apple Isle in Tasmania.
Innovation has become a major factor in determining organisations' longevity and success. That's where an innovation strategy comes into play, it is the where, what, how and who of innovation. Having, knowing and using your innovation strategy puts you at the helm of the boat.
Never before have end-users been so empowered. No longer passive observers, end-users are active participants who educate themselves about your products and services long before they engage with your organisation.
Only 10% of those who make a resolution stick to it. Those that do stick to their resolutions don’t just say it out loud and hope for the best, they build it into their routine, they seek out professional health advice, personal training or go to a career consultant. The same goes for business.
Your purpose is the rudder that keeps your organisation on course. It's your strategic starting point that helps you filter what you shouldn't do and focus on what you should. With a clear purpose you can transcend technologies and prevent disruption, change markets and gain a competitive advantage.
Watching trends is essential for innovation. They can inspire new products and services, help identify threats and opportunities, preempt competitors and disruption, save time and money and motivate innovation and enable change. Here are just a taste of the trends that will shape 2018.
While Christmas parties present a great opportunity to reward employees and celebrate achievements, it does little to improve workplace culture if such things are only expressed once a year. Support your culture so your culture can support innovation.
If you work in or own a business, then Amazon will change the life of the people (customers, colleagues, stakeholders) around you. This is because Amazon does a few things very, very well and sooner or later, these people will expect the same from you.
Here are three examples of how the 'Amazon Effect' will have side-effects for every Australian.
If the skyrocketing success of Uber, Xero, Airbnb or Deliveroo has taught us anything, it’s that user-centric principles can be applied to the service industry as well as product creation. Here are 3 examples of successful user-centric innovation that transformed their organisations.
if you’re running or working in an organisation that wants to stay at the top of its game, then knowing how to spot, use and manipulate trends is increasingly important. In this blog, we explore five pertinent skills you will gain from attending one of G2 Innovation's Trends Workshops.
Images of Post-its, Plasticine and Lego have become synonymous with Design Thinking training, but you'd be forgiven for wondering if they are really what this powerful process is about. In this blog we bust some misconceptions and give you a taste of our training workshops.
We all have the same amount of time as Einstein, the same as Zuckerberg, the same as Elon Musk, the same as our favourite musicians and as our favourite author. Everyone has just 24 hours a day. In this blog we share some tips to make you more like Musk and less like the White Rabbit.
In a world that is increasingly reliant on technology, will humans be the difference between growth and instability? We think so! In our latest blog we discuss the trend for human-centricity and why business needs to sit up and take notice.
2 years ago Bernard Brussow was a burdened man. As CEO of a downstream supplier to the automotive industry, he knew the enterprise was facing troubling times. Determined to make a difference, he engaged G2 Innovation to deliver innovation training to a group of IXL employees. This is the story of how a potential doomsday turned into to a deliverance that could be worth millions...
When it comes to innovating, collaboration is often vital to success. However, if you've been on the receiving end of a poisonous partnership then collaborating can be an excruciating process. We discuss the benefits and pitfalls of collaboration, and look at what it really takes to successfully collaborate and innovate.
Hollywood movies like 'Horrible Bosses' and the TV series 'The Office' have captured the topic of toxic workplace culture with hilarity. Most of us "get it" because we've experienced a workplace culture fail, from the extreme of a boss to be feared to the life-sapping office vibe. We discuss the role Design Thinking can play in curing these unhealthy cultures and building better businesses.
It’s January and you’ve definitely had enough of tinsel, baked ham and end of year parties for one year. You’re back at the office, it’s quiet, the staff that aren’t on holiday are a little subdued and you're looking for a way to keep productivity high and start the year with a bang of energy and action... Sound familiar? Here are a few tips that might kickstart your best year yet!
This blog is perfect for both those feeling inspired by New Year goal setting and for those feeling the pressure of what lies ahead. Regardless of your motivation, these tips are sure to have you attaining your goals and mastering challenges into 2017 and beyond.
Ever since Coca Cola gave us the 'The have a coke with...' campaign the personalisation trend has been on the rise to the point that in 2017 we'll see personalisation reach new heights of tailoring. In this blog, we analyse the trend and explore how businesses can harness its power in the future.