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Design Sprints (and why you need one...)

Design Sprints (and why you need one...)

Jake Knapp has written a book on them, Google rave about them and G2 Innovation deliver them. Yes, Design Sprints are here! Find out what they are all about, and learn why you and your team need one,

5 things you will learn on our Trends Workshop

5 things you will learn on our Trends Workshop

if you’re running or working in an organisation that wants to stay at the top of its game, then knowing how to spot, use and manipulate trends is increasingly important. In this blog, we explore five pertinent skills you will gain from attending one of G2 Innovation's Trends Workshops.  

What is Design Thinking Training?

What is Design Thinking Training?

Images of Post-its, Plasticine and Lego have become synonymous with Design Thinking training, but you'd be forgiven for wondering if they are really what this powerful process is about. In this blog we bust some misconceptions and give you a taste of our training workshops.

3 Reasons your Business Needs to Know About Trend Spotting

3 Reasons your Business Needs to Know About Trend Spotting

Th­­e elusive trend. It’s often said that once you react to a trend it’s already too late. 

But how, as a business, do you stay abreast of the trends, and most importantly, how do trends apply to your end-user? 

With the seemingly rapid increase in technology, it is easy to assume that it’s impossible to keep up. But whilst some trends are fleeting fads (eg. fidget-spinners) others have much greater longevity (eg. ethical manufacturing). Regardless of their staying power, what is most important is how they impact your end-user and this is something that can help you decide whether or not to jump on board a particular trend train. 

Here are 3 reasons your business needs to know about trends:

1.     Trends are influencing your customers

E-commerce turned the retail world upside down, pair it with the advancement of mobile phone technology and mobile data enhancements and you have a tech savvy, constantly connected consumer that wants to shop for anything, anywhere, at any time - with fast delivery! 

Where the Baby Boomer showed a certain reluctance to change, for the subsequent generations (in particular the Millennials and Alpha Gens), change is embraced as a part of life. These generations will change jobs or even careers multiple times, they will share cars, jobs and work spaces. They will barely notice technological change because to them it is inevitable and expected.  

These generations are being influenced by trends on a daily basis, but unlike generations of old, they expect their businesses and service providers to keep up with their appetite for change. For them, a lack of change is unforgivable.

By not changing or adapting to what influences customers, a business is putting its longevity at risk.  

2.     Identifying trends helps you to plan for the future

Identifying trends will help you look beyond fleeting fads and plan for the future. First, recognise that there are three types of trends:

Overarching Mega Trends are enduring. Like climate change, globalisation, and robotics. They can last generations, even centuries.

Consumer trends represent the habits, behaviours, and expectation of consumers. These are driven by mega trends but don’t last as long. Smart phone usage, wearable technology, and the increased desire for well-being are great examples of consumer trends. These drive significant change over a number of years. 

Fads are fast and regionalised with a short life. They are the passing crazes such as wheatgrass, hipster beards or gym ball office chairs that rise and fade quickly.   

Knowing the difference between these types of trends, what the signifiers of their domination are and how to analyse them will inform decision-making, and ensure that your business is always in the middle of the latest developments. It could mean the difference between jumping on a fad just as it fades, or being at forefront of it.

For example, whilst every new social media platform presents possible new opportunities, Snapchat, Instagram and the like are not the influencing trends. The underlying trend is ‘connectedness.’ The more we rely on AI and computer-centred technology, the more we will also crave the human experience. Something that can’t be replaced by technology. 

Humans desire connectedness via our phones and computers 24/7, but with this comes an intense desire to be connected with other human beings and that is the trend that social platforms have cleverly manipulated to their advantage. 

Recognising the underlying influences behind changes in your marketplace allows a proactive rather than reactive approach to trends.

3.     Trends help identify opportunities

If you can see where a trend has come from and where it is heading, you have a much greater capacity to capitalise upon it.  

The rise in internet shopping presents endless examples of companies that identified opportunities in a trend (and indeed those that did not!). 

A great example of this is PayPal. PayPal was originally a software delivery company for PalmPilots. Their founder, Elon Musk, saw that internet shopping was a long-term trend and capitalised on an opportunity to create an auction currency for eBay. In this case, Musk’s awareness of a consumer trend and his ability to act upon it, resulted in the ultimate Return on Investment - a $1.5 billion buy-out by eBay, only 2 years after PayPal’s inception. 

Responsive not reactive to change = success.

 

Trends are something tangible that we can map, immerse ourselves in and use to better connect with our consumer, so that we can informatively imagine how the future will impact our business and most importantly, what opportunities this future can provide. 

Trends are the windows to the future.

Are your curtains open?


 
 

Making Time for Innovation

Making Time for Innovation

We all have the same amount of time as Einstein, the same as Zuckerberg, the same as Elon Musk, the same as our favourite musicians and as our favourite author. Everyone has just 24 hours a day. In this blog we share some tips to make you more like Musk and less like the White Rabbit. 

Innovation Hacks for January

Innovation Hacks for January

It’s January and you’ve definitely had enough of tinsel, baked ham and end of year parties for one year. You’re back at the office, it’s quiet, the staff that aren’t on holiday are a little subdued and you're looking for a way to keep productivity high and start the year with a bang of energy and action... Sound familiar? Here are a few tips that might kickstart your best year yet!

5 Brain Hacks to Boost Your Creativity

5 Brain Hacks to Boost Your Creativity

Creativity isn't a magic or mystic phenomenon - we all possess the capacity to be creative. These 5 brain hacks can help you to tap into your innate potential for problem solving and original thinking.

What is Design Thinking?

What is Design Thinking?

What is Design Thinking and why has it become the go-to process for problem solving, innovation and driving a business and brand forward?

 

 

Creating a Culture of Innovation: A 5-point Guide

Creating a Culture of Innovation: A 5-point Guide

Bonsai trees, office yoga, desk massages, hack-a-thons, idea zones, poetry corners...we've all heard of some alternative and unique ideas for inspiring creativity within an organisation - the wacky, the questionable and those that are actually quite intriguing and plausible!  What works for one organisation may not work for another but ultimately, finding ways to harness creativity is key to ensuring your organisation's culture will nurture innovation and growth . So here is a 5-point guide to get you started in establishing an effective Culture of Innovation...

6 Steps to Successful Intrapreneurship.

6 Steps to Successful Intrapreneurship.

Perhaps you're an employee longing to see your big idea for the Company come to fruition? Or perhaps you're an employer keen to create a culture of enterprise and Innovation in your team? Either way, being able to activate some intrapreneurism is bound to kickstart the process. We've created our six top tips to help you on your way to success. 

What is Innovation?

What is Innovation?

If you’ve ever googled "What is Innovation?” you’ll know that there are more than a million ways to answer that question. Unfortunately, only a handful of these definitions will actually help you achieve the holy grail that is Innovation. Here we outline the best way to define and think about Innovation, specifically for those who want to achieve it. 

How to Succeed at Failure.

How to Succeed at Failure.

Ideas are wonderful things, until they start costing you money. Right? We all love a good idea, but how do we follow it through without investing large sums of cash, risking jobs and collegial respect if things don't go to plan. Being open to failure is one thing, being successful at it is another. Andrew Jones, outlines some simple tips you can implement, that take the fear out of failure and the price out of prototyping.   

Autonomy and the Culture of Innovation.

Autonomy and the Culture of Innovation.

When you think of autonomy in your workplace, you may think of your independent workers, those people who can take their own initiative, who are trusted to “just get on with it.” When it comes to achieving a Culture of Innovation, autonomy means having an entire workforce like this…and more. 

5 ways to increase Innovation Confidence in your team.

5 ways to increase Innovation Confidence in your team.

We often hear that the reason a business is flagging is because the team involved don't know how to be innovative. However, Innovation is not about natural creativity or ability, It's about having the confidence to use your existing skills differently. That's what we call Innovation Confidence, and here's 5 tips to start instilling it in your team.  

 

80's TV shows that predicted the future.

80's TV shows that predicted the future.

Stimulus for ideas can come from anywhere and sometimes from the most surprising places. In this blog, we look at five 80s TV shows from The Jetsons to Astro Boy that featured futuristic tech we now use today.

The A to Z of Innovation

The A to Z of Innovation

This month we went back to basics and took a look at our ABCs from a different point of view, in order to create a definitive A to Z guide to Innovation. Find out why we chose Insight over Ideas and Willingness ahead of Workforce. Did Collaboration pip Culture to the post, was it S for Strategy or Stimulus and what on earth did we come up with for X, Y and Z. 

The True and False of Innovation

The True and False of Innovation

These days it seems like everything is being labelled as innovative; from food to products to people. As a result Innovation has taken on countless meanings and with multiple meanings comes multiple misconceptions. This bang on the nose guide to Innovation not only provides a clear definition for business, it also busts a few myths and confirms a few facts along the way.

How to find 15 minutes a day to Innovate

How to find 15 minutes a day to Innovate

Nobody said innovation was going to be easy, but it certainly won’t happen if we can’t find the time to dedicate to it!

The reality is that Innovation does not require large amounts of time. In fact we find it can be achieved in 15 minutes… a day!

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