Today’s consumer has changed along with the landscape in which we market. Our latest infographic highlights the many ways that marketing has changed from then to now and how a human-cented design approach, is the best way to prepare for coming evolutions.
Customer expectations have been raised and they are taking control of how they engage with brands. Customer experience (CX) is the only thing that will differentiate organisations in the future. We spoke to Marianne Dodd, General Manager of Customer and Marketing at Sensis about how design thinking is the perfect tool to help organisations connect with their customer.
Is your marketing a little less Gruen and a little more Mad Men? Is your creativity relegated to managing staff, maintaining budgets, comparing conversion rates, writing briefs and encouraging others to develop the great ideas for you? Read our 4 tips on how to innovate your marketing.