When Apiam’s CEO set out to inspire leaders across their veterinary network to embrace AI and empower their teams, they brought us in to help make it real. Across two dynamic days, we opened minds, shifted mindsets, and helped leaders experience AI in action. The result was a clear move from hesitation to healthy experimentation.
At a Glance
Client: Apiam Animal Health
Event: Leadership Conference: Tech and AI – Empowering Better Outcomes
Audience: Leadership teams from across the National organisation
Challenge: Increase buy-in for AI and build confidence in leading empowered, client-centric teams
Services: Keynote, panel facilitation, AI tool activation, ‘empowering teams through change’ workshop
Outcomes: Greater openness to AI, improved leadership engagement, stronger team performance
The Challenge
Apiam’s leadership saw a clear opportunity: to bring their network of veterinary leaders along on the AI journey and strengthen their capability to empower others and serve their clients. The goal was not just awareness, but real buy-in. They wanted their leaders to feel more confident with technology, more capable of leading change, and more connected to each other.
Our Approach
We opened the conference with a keynote exploring what AI really means for the future of client engagement. We talked openly about the discomfort many feel around AI and shared the stages of acceptance, from initial resistance through to advocacy. This helped normalise where people were and gently nudged them toward experimentation, backed by relevant data.
Throughout the event, we:
Facilitated expert-led panels to deepen the conversation
Supported the entire leadership group to trial a new AI tool for the first time
Delivered an engaging workshop on empowerment through change, using play to uncover the real conditions that help people take ownership
This mix of storytelling, hands-on learning and peer discussion helped the group connect emotionally and practically with both technology and leadership challenges.
The Impact
Increased openness and confidence in using AI across the leadership group
Stronger understanding of AI’s potential in client engagement and practice management
Clearer, more aligned leadership around empowerment and change
Early signs of improved team performance and communication across the network
A massive uptick in the use of AI across the organisation just 3 months post conference
“★★★★★ Working with Andrew and Sian on our AI Adoption and Customer Experience was effortless. They understood the brief and delivered beyond expectations. There’s been a huge uptick in effective AI usage and improved customer outcomes, but we’ve also witnessed a steep rise in team empowerment and accountability.”
