CULTURE IS FOR LIFE, NOT JUST FOR CHRISTMAS

CULTURE IS FOR LIFE, NOT JUST FOR CHRISTMAS

While Christmas parties present a great opportunity to reward employees and celebrate achievements, it does little to improve workplace culture if such things are only expressed once a year. Support your culture so your culture can support innovation. 

How the 'Amazon Effect' will impact every Australian

How the 'Amazon Effect' will impact every Australian

If you work in or own a business, then Amazon will change the life of the people (customers, colleagues, stakeholders) around you. This is because Amazon does a few things very, very well and sooner or later, these people will expect the same from you.

Here are three examples of how the 'Amazon Effect' will have side-effects for every Australian.  

Design Sprints (and why you need one...)

Design Sprints (and why you need one...)

Jake Knapp has written a book on them, Google rave about them and G2 Innovation deliver them. Yes, Design Sprints are here! Find out what they are all about, and learn why you and your team need one,

3 Clever Cases of User-Centric Innovation

3 Clever Cases of User-Centric Innovation

If the skyrocketing success of Uber, Xero, Airbnb or Deliveroo has taught us anything, it’s that user-centric principles can be applied to the service industry as well as product creation. Here are 3 examples of successful user-centric innovation that transformed their organisations. 

5 things you will learn on our Trends Workshop

5 things you will learn on our Trends Workshop

if you’re running or working in an organisation that wants to stay at the top of its game, then knowing how to spot, use and manipulate trends is increasingly important. In this blog, we explore five pertinent skills you will gain from attending one of G2 Innovation's Trends Workshops.  

What is Design Thinking Training?

What is Design Thinking Training?

Images of Post-its, Plasticine and Lego have become synonymous with Design Thinking training, but you'd be forgiven for wondering if they are really what this powerful process is about. In this blog we bust some misconceptions and give you a taste of our training workshops.

3 Reasons your Business Needs to Know About Trend Spotting

3 Reasons your Business Needs to Know About Trend Spotting

Th­­e elusive trend. It’s often said that once you react to a trend it’s already too late. 

But how, as a business, do you stay abreast of the trends, and most importantly, how do trends apply to your end-user? 

With the seemingly rapid increase in technology, it is easy to assume that it’s impossible to keep up. But whilst some trends are fleeting fads (eg. fidget-spinners) others have much greater longevity (eg. ethical manufacturing). Regardless of their staying power, what is most important is how they impact your end-user and this is something that can help you decide whether or not to jump on board a particular trend train. 

Here are 3 reasons your business needs to know about trends:

1.     Trends are influencing your customers

E-commerce turned the retail world upside down, pair it with the advancement of mobile phone technology and mobile data enhancements and you have a tech savvy, constantly connected consumer that wants to shop for anything, anywhere, at any time - with fast delivery! 

Want to learn more?

Book into our upcoming Trends Workshop...

Where the Baby Boomer showed a certain reluctance to change, for the subsequent generations (in particular the Millennials and Alpha Gens), change is embraced as a part of life. These generations will change jobs or even careers multiple times, they will share cars, jobs and work spaces. They will barely notice technological change because to them it is inevitable and expected.  

These generations are being influenced by trends on a daily basis, but unlike generations of old, they expect their businesses and service providers to keep up with their appetite for change. For them, a lack of change is unforgivable.

By not changing or adapting to what influences customers, a business is putting its longevity at risk.  

2.     Identifying trends helps you to plan for the future

Identifying trends will help you look beyond fleeting fads and plan for the future. First, recognise that there are three types of trends:

Overarching Mega Trends are enduring. Like climate change, globalisation, and robotics. They can last generations, even centuries.

Consumer trends represent the habits, behaviours, and expectation of consumers. These are driven by mega trends but don’t last as long. Smart phone usage, wearable technology, and the increased desire for well-being are great examples of consumer trends. These drive significant change over a number of years. 

Fads are fast and regionalised with a short life. They are the passing crazes such as wheatgrass, hipster beards or gym ball office chairs that rise and fade quickly.   

Knowing the difference between these types of trends, what the signifiers of their domination are and how to analyse them will inform decision-making, and ensure that your business is always in the middle of the latest developments. It could mean the difference between jumping on a fad just as it fades, or being at forefront of it.

For example, whilst every new social media platform presents possible new opportunities, Snapchat, Instagram and the like are not the influencing trends. The underlying trend is ‘connectedness.’ The more we rely on AI and computer-centred technology, the more we will also crave the human experience. Something that can’t be replaced by technology. 

Humans desire connectedness via our phones and computers 24/7, but with this comes an intense desire to be connected with other human beings and that is the trend that social platforms have cleverly manipulated to their advantage. 

Recognising the underlying influences behind changes in your marketplace allows a proactive rather than reactive approach to trends.

3.     Trends help identify opportunities

If you can see where a trend has come from and where it is heading, you have a much greater capacity to capitalise upon it.  

The rise in internet shopping presents endless examples of companies that identified opportunities in a trend (and indeed those that did not!). 

A great example of this is PayPal. PayPal was originally a software delivery company for PalmPilots. Their founder, Elon Musk, saw that internet shopping was a long-term trend and capitalised on an opportunity to create an auction currency for eBay. In this case, Musk’s awareness of a consumer trend and his ability to act upon it, resulted in the ultimate Return on Investment - a $1.5 billion buy-out by eBay, only 2 years after PayPal’s inception. 

Responsive not reactive to change = success.

 

Trends are something tangible that we can map, immerse ourselves in and use to better connect with our consumer, so that we can informatively imagine how the future will impact our business and most importantly, what opportunities this future can provide. 

Trends are the windows to the future.

Are your curtains open?

Want to learn more?

Book into our upcoming Trends Workshop...


 
 

Making Time for Innovation

Making Time for Innovation

We all have the same amount of time as Einstein, the same as Zuckerberg, the same as Elon Musk, the same as our favourite musicians and as our favourite author. Everyone has just 24 hours a day. In this blog we share some tips to make you more like Musk and less like the White Rabbit. 

Trend Alert:  The Rise of the Human

Trend Alert: The Rise of the Human

In a world that is increasingly reliant on technology, will humans be the difference between growth and instability? We think so! In our latest blog we discuss the trend for human-centricity and why business needs to sit up and take notice.

How Innovation Training is Saving an Australian Manufacturer

How Innovation Training is Saving an Australian Manufacturer

2 years ago Bernard Brussow was a burdened man. As CEO of a downstream supplier to the automotive industry, he knew the enterprise was facing troubling times. Determined to make a difference, he engaged G2 Innovation to deliver innovation training to a group of IXL employees.  This is the story of how a potential doomsday turned into to a deliverance that could be worth millions... 

Collaborate to Innovate

Collaborate to Innovate

When it comes to innovating, collaboration is often vital to success. However, if you've been on the receiving end of a poisonous partnership then collaborating can be an excruciating process.  We discuss the benefits and pitfalls of collaboration, and look at what it really takes to successfully collaborate and innovate. 

Design Thinking Your Culture

Design Thinking Your Culture

Hollywood movies like 'Horrible Bosses' and the TV series 'The Office' have captured the topic of toxic workplace culture with hilarity.  Most of us "get it" because we've experienced a workplace culture fail, from the extreme of a boss to be feared to the life-sapping office vibe.  We discuss the role Design Thinking can play in curing these unhealthy cultures and building better businesses. 

Innovation Hacks for January

Innovation Hacks for January

It’s January and you’ve definitely had enough of tinsel, baked ham and end of year parties for one year. You’re back at the office, it’s quiet, the staff that aren’t on holiday are a little subdued and you're looking for a way to keep productivity high and start the year with a bang of energy and action... Sound familiar? Here are a few tips that might kickstart your best year yet!

2017 TREND ALERT: NEXT LEVEL PERSONALISATION

2017 TREND ALERT: NEXT LEVEL PERSONALISATION

Ever since Coca Cola gave us the 'The have a coke with...' campaign the personalisation trend has been on the rise to the point that in 2017 we'll see personalisation reach new heights of tailoring. In this blog, we analyse the trend and explore how businesses can harness its power in the future.  

Politics, Business and Design Thinking

Politics, Business and Design Thinking

2016 is likely to go down as one of the most significant 12 months in politics of the 21st century, however, these events also mark an opportunity for a new kind of leadership in politics and business alike. The peoples' voices have not been heard, so now it's time to learn to listen. Andrew Jones' discusses how a Design Thinking approach has the potential to provide the solution. 

Disruption – Are your Advisors keeping up?

Disruption – Are your Advisors keeping up?

In times of trouble or mounting pressure many people turn to advisors for help, but what happens when those you trust most are on the brink of disruption? We look at what future thinking advisors are achieving and some of the opportunities that lie ahead for this industry. 

Spotlights, curtain calls and lessons in low-fi prototyping...

Spotlights, curtain calls and lessons in low-fi prototyping...

Buzz phrases like low-fi and MVP might stem from silicon valley, but there's another industry that's been pioneering lean, iterative and highly creative behaviour for generations, and both big and small business could learn a thing or two from them...

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